IQOS ILUMA i Standard Electric Purple (New)<\/strong> brings a bold new colour to the standard IQOS ILUMA i range while keeping the advanced technology and familiar two-piece design of the current ILUMA i system. Official IQOS UAE introduced Electric Purple as a new permanent colour on April 1, 2026<\/strong>, giving adult users another option alongside established shades such as Midnight Black and Breeze Blue.<\/p>\n Available from Terea UAE Store<\/strong>, the Electric Purple version combines a vibrant purple finish with a sleek aluminium body and soft-textured Pocket Charger. Importantly, Electric Purple is not a limited-edition model<\/strong>; it is a regular new colour added to the IQOS ILUMA i portfolio.<\/p>\n The device retains the main intelligent features of IQOS ILUMA i, including:<\/p>\n Official IQOS UAE describes Electric Purple as combining elegance and energy<\/strong>, with a sleek aluminium body, soft-textured case and vivid colour designed to make the device stand out.<\/p>\n IQOS ILUMA i Standard Electric Purple<\/strong> is designed for adult users who want advanced ILUMA i functionality but prefer a more expressive appearance than traditional black, blue or neutral colourways.<\/p>\n The Electric Purple edition does not introduce a different operating system. Instead, it adds a new visual identity to the established standard IQOS ILUMA i platform.<\/p>\n Official IQOS UAE confirms that the Electric Purple standard device includes:<\/p>\n Therefore, it may particularly suit users who want:<\/p>\n The most distinctive feature of this version is its Electric Purple colour<\/strong>.<\/p>\n Official IQOS UAE introduced the colour in April 2026 as part of an expansion of the ILUMA i family. The company describes it as a bold colour combining energy, elegance and individuality.<\/p>\n The Electric Purple Holder uses a sleek aluminium finish that gives the device a smooth, modern appearance.<\/p>\n Combined with the stronger purple colour, this helps the standard ILUMA i feel noticeably different from more understated Midnight Black or Breeze Blue versions.<\/p>\n The standard IQOS ILUMA i Electric Purple also uses a soft-textured case treatment<\/strong> on its Pocket Charger, according to IQOS UAE’s launch information.<\/p>\n This creates a visual contrast between:<\/p>\n Smooth Holder + Textured Pocket Charger<\/strong><\/p>\n while maintaining a unified Electric Purple colour direction.<\/p>\n Electric Purple should not be confused with a limited-edition seasonal release.<\/p>\n Official IQOS information states that Electric Purple is a permanent colour option<\/strong>, not a new device model and not a limited edition.<\/p>\n This makes the correct positioning:<\/p>\n New Colour \u2013 Same Advanced IQOS ILUMA i Platform<\/strong><\/p>\n Electric Purple is not exclusive to the standard device.<\/p>\n The colour has been introduced across the current ILUMA i family, including:<\/p>\n However, each device has a different physical format.<\/p>\n The Standard Electric Purple<\/strong> version uses a Holder and Pocket Charger and includes the advanced interaction features associated with IQOS ILUMA i.<\/p>\n One of the biggest advantages of IQOS ILUMA i Standard Electric Purple<\/strong> is the built-in Touch Screen<\/strong> on the Holder.<\/p>\n Official IQOS UAE states that the Touch Screen provides quick access to important experience information such as:<\/p>\n The screen also supports gesture-based interaction with features such as Pause Mode.<\/p>\n The Touch Screen gives users more information than traditional indicator lights alone.<\/p>\n It helps users understand:<\/p>\n Consequently, the standard ILUMA i provides a more interactive experience than the compact ILUMA i ONE.<\/p>\n Pause Mode<\/strong> is another major feature of IQOS ILUMA i Electric Purple.<\/p>\n Official IQOS UAE states that users can pause an eligible experience for up to 8 minutes<\/strong> and then resume where they stopped.<\/p>\n During an eligible experience:<\/p>\n Pause Mode is tied to Performance Mode and specific usage conditions.<\/p>\n Official IQOS product information states that when Pause Mode is activated, Performance Mode provides up to two consecutive experiences<\/strong>, with Pause available for one of them.<\/p>\n Therefore, Pause Mode offers flexibility, but its use also affects the device’s consecutive-use behaviour.<\/p>\n FlexPuff<\/strong> is designed to adapt to individual usage patterns.<\/p>\n Official IQOS UAE states that FlexPuff may provide 4 additional puffs<\/strong>. However, activation depends on the user’s individual usage, so the extension does not necessarily apply to every experience.<\/p>\n FlexPuff operates automatically.<\/p>\n There is no need to manually select an extended-puff mode.<\/p>\n Depending on usage:<\/p>\n FlexPuff does not activate during an experience in which Pause Mode is used. Official IQOS documentation specifies this limitation.<\/p>\n Therefore:<\/p>\n Pause Mode used \u2192 FlexPuff unavailable for that experience<\/strong><\/p>\n Pause Mode not used \u2192 FlexPuff may activate depending on usage<\/strong><\/p>\n FlexBattery<\/strong> allows users to manage how the Holder battery operates.<\/p>\n Official IQOS identifies two main FlexBattery settings:<\/p>\n Performance Mode is designed for users who prioritise multiple consecutive experiences.<\/p>\n Depending on whether Pause Mode is used, Performance Mode can provide different usage patterns.<\/p>\n Without activating Pause Mode, the Holder can provide up to 3 consecutive uses<\/strong>.<\/p>\n Eco Mode focuses more heavily on Holder battery longevity.<\/p>\n IQOS states that consistent Eco Mode use can extend Holder battery lifespan by up to one year<\/strong>, although actual performance can vary according to individual usage.<\/p>\n This gives users a choice between:<\/p>\n Performance Mode \u2192 More consecutive-use flexibility<\/strong><\/p>\n or<\/p>\n Eco Mode \u2192 Greater focus on long-term Holder battery life<\/strong><\/p>\n The ability to provide up to 3 consecutive Holder uses<\/strong> is one of the key improvements of IQOS ILUMA i.<\/p>\n Official IQOS UAE confirms that this capability is available:<\/p>\n Therefore:<\/p>\n Performance Mode \u2192 Up to 3 consecutive uses<\/strong><\/p>\n When Pause Mode is activated, Performance Mode provides up to 2 consecutive experiences<\/strong>, with Pause available for one of them.<\/p>\n This flexibility allows users to decide which functionality is more useful for a particular situation.<\/p>\n AutoStart<\/strong> makes the beginning of an experience more straightforward.<\/p>\n Once a compatible SMARTCORE stick is inserted into the Holder, heating can begin automatically.<\/p>\n Official IQOS UAE lists AutoStart as one of the standard features of IQOS ILUMA i Electric Purple.<\/p>\n The normal process is:<\/p>\n Insert TEREA \u2192 Holder Detects Stick \u2192 Heating Starts \u2192 Touch Screen Shows Status<\/strong><\/p>\n This reduces the need for additional manual steps.<\/p>\n IQOS ILUMA i Standard Electric Purple<\/strong> uses the SMARTCORE INDUCTION SYSTEM<\/strong>.<\/p>\n Unlike older blade-based IQOS generations, the ILUMA platform does not contain an exposed heating blade in the Holder.<\/p>\n Instead, the induction system works with the heating element inside the compatible SMARTCORE stick.<\/p>\n Official IQOS UAE describes ILUMA i as using:<\/p>\n\n
\nWhy Choose IQOS ILUMA i Standard Electric Purple?<\/h2>\n
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\nNew Electric Purple Design<\/h2>\n
Sleek Aluminium Body<\/h3>\n
Soft-Textured Pocket Charger<\/h3>\n
A Permanent New Colour<\/h3>\n
\nElectric Purple Across the IQOS ILUMA i Family<\/h2>\n
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\nTouch Screen \u2013 Information at Your Fingertips<\/h2>\n
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Why the Touch Screen Matters<\/h3>\n
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\nPause Mode \u2013 Pause for Up to 8 Minutes<\/h2>\n
How Pause Mode Works<\/h3>\n
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Pause Mode Conditions<\/h3>\n
\nFlexPuff \u2013 May Provide 4 Additional Puffs<\/h2>\n
How FlexPuff Works<\/h3>\n
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FlexPuff and Pause Mode<\/h3>\n
\nFlexBattery \u2013 Performance Mode or Eco Mode<\/h2>\n
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Performance Mode<\/h3>\n
Eco Mode<\/h3>\n
\nUp to 3 Consecutive Uses<\/h2>\n
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Without Pause Mode<\/h3>\n
With Pause Mode<\/h3>\n
\nAutoStart<\/h2>\n
\nSMARTCORE INDUCTION SYSTEM<\/h2>\n
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Practical Characteristics of SMARTCORE Technology<\/h3>\n
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\nCompatible with TEREA SMARTCORE STICKS<\/h2>\n