IQOS ILUMA i Standard Electric Purple (New) in Dubai – Bold New IQOS Colour

Buy Genuine IQOS ILUMA i Standard Electric Purple at Terea UAE Store

IQOS ILUMA i Standard Electric Purple (New) brings a bold new colour to the standard IQOS ILUMA i range while keeping the advanced technology and familiar two-piece design of the current ILUMA i system. Official IQOS UAE introduced Electric Purple as a new permanent colour on April 1, 2026, giving adult users another option alongside established shades such as Midnight Black and Breeze Blue.

Available from Terea UAE Store, the Electric Purple version combines a vibrant purple finish with a sleek aluminium body and soft-textured Pocket Charger. Importantly, Electric Purple is not a limited-edition model; it is a regular new colour added to the IQOS ILUMA i portfolio.

The device retains the main intelligent features of IQOS ILUMA i, including:

• New Electric Purple colour
• IQOS ILUMA i Holder
• IQOS ILUMA i Pocket Charger
• Touch Screen
• Pause Mode
• FlexPuff
• FlexBattery
• Performance Mode
• Eco Mode
• AutoStart
• Up to 3 consecutive Holder uses under supported conditions
• SMARTCORE INDUCTION SYSTEM
• No exposed heating blade
• Designed for TEREA SMARTCORE STICKS
• No traditional blade-cleaning routine
• Charging cable included

Official IQOS UAE describes Electric Purple as combining elegance and energy, with a sleek aluminium body, soft-textured case and vivid colour designed to make the device stand out.

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Why Choose IQOS ILUMA i Standard Electric Purple?

IQOS ILUMA i Standard Electric Purple is designed for adult users who want advanced ILUMA i functionality but prefer a more expressive appearance than traditional black, blue or neutral colourways.

The Electric Purple edition does not introduce a different operating system. Instead, it adds a new visual identity to the established standard IQOS ILUMA i platform.

Official IQOS UAE confirms that the Electric Purple standard device includes:

• Touch Screen
• Pause Mode
• FlexPuff
• FlexBattery
• AutoStart
• Up to 3 consecutive uses under supported Performance Mode conditions.

Therefore, it may particularly suit users who want:

• A newly released IQOS colour
• Bold purple styling
• Standard Holder and Pocket Charger construction
• Touch-based device information
• Pause and resume functionality
• Flexible Holder battery settings
• Multiple consecutive uses
• TEREA compatibility
• A permanent colour rather than a seasonal limited edition

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New Electric Purple Design

The most distinctive feature of this version is its Electric Purple colour.

Official IQOS UAE introduced the colour in April 2026 as part of an expansion of the ILUMA i family. The company describes it as a bold colour combining energy, elegance and individuality.

Sleek Aluminium Body

The Electric Purple Holder uses a sleek aluminium finish that gives the device a smooth, modern appearance.

Combined with the stronger purple colour, this helps the standard ILUMA i feel noticeably different from more understated Midnight Black or Breeze Blue versions.

Soft-Textured Pocket Charger

The standard IQOS ILUMA i Electric Purple also uses a soft-textured case treatment on its Pocket Charger, according to IQOS UAE’s launch information.

This creates a visual contrast between:

Smooth Holder + Textured Pocket Charger

while maintaining a unified Electric Purple colour direction.

A Permanent New Colour

Electric Purple should not be confused with a limited-edition seasonal release.

Official IQOS information states that Electric Purple is a permanent colour option, not a new device model and not a limited edition.

This makes the correct positioning:

New Colour – Same Advanced IQOS ILUMA i Platform

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Electric Purple Across the IQOS ILUMA i Family

Electric Purple is not exclusive to the standard device.

The colour has been introduced across the current ILUMA i family, including:

• IQOS ILUMA i PRIME Electric Purple
• IQOS ILUMA i Electric Purple
• IQOS ILUMA i ONE Electric Purple.

However, each device has a different physical format.

The Standard Electric Purple version uses a Holder and Pocket Charger and includes the advanced interaction features associated with IQOS ILUMA i.

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Touch Screen – Information at Your Fingertips

One of the biggest advantages of IQOS ILUMA i Standard Electric Purple is the built-in Touch Screen on the Holder.

Official IQOS UAE states that the Touch Screen provides quick access to important experience information such as:

• Preheating status
• Preheating completion
• Time remaining
• Number of available experiences.

The screen also supports gesture-based interaction with features such as Pause Mode.

Why the Touch Screen Matters

The Touch Screen gives users more information than traditional indicator lights alone.

It helps users understand:

• Whether preheating has begun
• When the Holder is ready
• How much experience time remains
• How many experiences are available
• Whether Pause Mode is active

Consequently, the standard ILUMA i provides a more interactive experience than the compact ILUMA i ONE.

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Pause Mode – Pause for Up to 8 Minutes

Pause Mode is another major feature of IQOS ILUMA i Electric Purple.

Official IQOS UAE states that users can pause an eligible experience for up to 8 minutes and then resume where they stopped.

How Pause Mode Works

During an eligible experience:

1. Swipe down across the Touch Screen.
2. The device enters Pause Mode.
3. The screen displays the paused state.
4. When ready, swipe upward.
5. The Holder reheats.
6. Continue the experience.

Pause Mode Conditions

Pause Mode is tied to Performance Mode and specific usage conditions.

Official IQOS product information states that when Pause Mode is activated, Performance Mode provides up to two consecutive experiences, with Pause available for one of them.

Therefore, Pause Mode offers flexibility, but its use also affects the device’s consecutive-use behaviour.

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FlexPuff – May Provide 4 Additional Puffs

FlexPuff is designed to adapt to individual usage patterns.

Official IQOS UAE states that FlexPuff may provide 4 additional puffs. However, activation depends on the user’s individual usage, so the extension does not necessarily apply to every experience.

How FlexPuff Works

FlexPuff operates automatically.

There is no need to manually select an extended-puff mode.

Depending on usage:

• FlexPuff may activate
• Additional puffs may become available
• Activation may differ between experiences
• Up to four additional puffs may be provided

FlexPuff and Pause Mode

FlexPuff does not activate during an experience in which Pause Mode is used. Official IQOS documentation specifies this limitation.

Therefore:

Pause Mode used → FlexPuff unavailable for that experience

Pause Mode not used → FlexPuff may activate depending on usage

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FlexBattery – Performance Mode or Eco Mode

FlexBattery allows users to manage how the Holder battery operates.

Official IQOS identifies two main FlexBattery settings:

• Performance Mode
• Eco Mode.

Performance Mode

Performance Mode is designed for users who prioritise multiple consecutive experiences.

Depending on whether Pause Mode is used, Performance Mode can provide different usage patterns.

Without activating Pause Mode, the Holder can provide up to 3 consecutive uses.

Eco Mode

Eco Mode focuses more heavily on Holder battery longevity.

IQOS states that consistent Eco Mode use can extend Holder battery lifespan by up to one year, although actual performance can vary according to individual usage.

This gives users a choice between:

Performance Mode → More consecutive-use flexibility

or

Eco Mode → Greater focus on long-term Holder battery life

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Up to 3 Consecutive Uses

The ability to provide up to 3 consecutive Holder uses is one of the key improvements of IQOS ILUMA i.

Official IQOS UAE confirms that this capability is available:

• In Performance Mode
• When Pause Mode is not activated.

Therefore:

Without Pause Mode

Performance Mode → Up to 3 consecutive uses

With Pause Mode

When Pause Mode is activated, Performance Mode provides up to 2 consecutive experiences, with Pause available for one of them.

This flexibility allows users to decide which functionality is more useful for a particular situation.

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AutoStart

AutoStart makes the beginning of an experience more straightforward.

Once a compatible SMARTCORE stick is inserted into the Holder, heating can begin automatically.

Official IQOS UAE lists AutoStart as one of the standard features of IQOS ILUMA i Electric Purple.

The normal process is:

Insert TEREA → Holder Detects Stick → Heating Starts → Touch Screen Shows Status

This reduces the need for additional manual steps.

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SMARTCORE INDUCTION SYSTEM

IQOS ILUMA i Standard Electric Purple uses the SMARTCORE INDUCTION SYSTEM.

Unlike older blade-based IQOS generations, the ILUMA platform does not contain an exposed heating blade in the Holder.

Instead, the induction system works with the heating element inside the compatible SMARTCORE stick.

Official IQOS UAE describes ILUMA i as using:

• No heating blade
• No traditional blade-related tobacco residue
• No routine blade cleaning.

Practical Characteristics of SMARTCORE Technology

• No exposed blade
• No blade insertion into the tobacco stick
• No blade-breakage concern
• No traditional blade-cleaning process
• Induction-based operation
• Designed for compatible SMARTCORE sticks
• Straightforward stick insertion

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Compatible with TEREA SMARTCORE STICKS

IQOS ILUMA i Standard Electric Purple is designed to be used with TEREA SMARTCORE STICKS.

Official IQOS UAE specifically states that IQOS ILUMA i devices are intended for use with TEREA SMARTCORE STICK products.

The compatible system therefore works as:

IQOS ILUMA i Electric Purple + TEREA SMARTCORE STICK + SMARTCORE Induction

Customers at Terea UAE Store can choose from compatible TEREA varieties according to their established preferences.

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Not Compatible With HEETS

Older HEETS products were created for previous IQOS generations that relied on an exposed heating blade.

Because IQOS ILUMA i uses the SMARTCORE INDUCTION SYSTEM, it is designed around TEREA SMARTCORE STICKS rather than the consumables developed for earlier blade-based devices.

Therefore, do not use unsupported sticks designed for previous IQOS generations.

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Key Features of IQOS ILUMA i Standard Electric Purple

• New Electric Purple colour
• Official permanent colour option
• Not a limited edition
• Sleek aluminium body
• Soft-textured Pocket Charger
• Holder + Pocket Charger configuration
• Touch Screen
• Pause Mode
• Pause for up to 8 minutes
• FlexPuff
• May provide 4 additional puffs
• FlexBattery
• Performance Mode
• Eco Mode
• AutoStart
• Up to 3 consecutive Holder uses under supported conditions
• SMARTCORE INDUCTION SYSTEM
• No exposed heating blade
• No traditional blade cleaning
• TEREA SMARTCORE compatibility
• Charging cable included
• New UAE colour launched in 2026

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Product Highlights

New Electric Purple Colour

Electric Purple was added to the UAE IQOS ILUMA i range on April 1, 2026, expanding the available permanent colour choices.

Not a Limited Edition

Unlike seasonal IQOS releases, Electric Purple is a permanent addition to the regular ILUMA i portfolio.

Touch Screen

The Holder allows users to check device and experience information directly on its built-in screen.

Pause Mode

An eligible experience can be paused for up to eight minutes before being resumed.

FlexPuff

FlexPuff adapts to usage patterns and may provide four additional puffs.

FlexBattery

Users can choose between Performance Mode and Eco Mode to prioritise different Holder battery behaviours.

Up to 3 Consecutive Uses

Performance Mode can provide up to three consecutive uses when Pause Mode is not activated.

SMARTCORE Technology

The system uses induction heating technology rather than an exposed heating blade.

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IQOS ILUMA i Electric Purple vs Midnight Black

Both devices use the same standard IQOS ILUMA i technology.

The main difference is appearance.

IQOS ILUMA i Electric Purple

Electric Purple offers:

• New 2026 colour
• Vibrant purple finish
• More expressive styling
• Bold contemporary appearance
• Same Touch Screen
• Same Pause Mode
• Same FlexPuff
• Same FlexBattery
• Same SMARTCORE technology

IQOS ILUMA i Midnight Black

Midnight Black offers:

• Dark neutral appearance
• Understated styling
• Classic technology colour
• More discreet visual character
• Same core ILUMA i functionality

Choose Electric Purple when you prefer a more vibrant and individual look.

Choose Midnight Black when you prefer a dark, minimal appearance.

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IQOS ILUMA i Electric Purple vs Breeze Blue

The two colours provide essentially the same core features.

Electric Purple

• Deep vibrant purple styling
• Stronger visual presence
• Bold contemporary character
• Newer colour addition

Breeze Blue

• Light blue appearance
• Cooler visual direction
• Softer styling
• More understated character

Therefore, the decision is primarily based on colour preference.

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IQOS ILUMA i Standard Electric Purple vs IQOS ILUMA i ONE Electric Purple

Both models are available in Electric Purple, but their construction and features differ.

IQOS ILUMA i Standard Electric Purple

The standard model provides:

• Holder
• Pocket Charger
• Touch Screen
• Pause Mode
• FlexPuff
• FlexBattery
• AutoStart
• Up to 3 consecutive Holder uses

IQOS ILUMA i ONE Electric Purple

The ONE focuses on:

• One-piece all-in-one construction
• No separate Pocket Charger
• Compact portability
• FlexPuff
• AutoStart/AutoStop
• Up to 20 consecutive uses from its integrated battery

Official IQOS identifies Electric Purple as available across both models, while their underlying device configurations remain different.

Choose Standard Electric Purple if Touch Screen, Pause Mode and FlexBattery are important.

Choose ILUMA i ONE Electric Purple if compact one-piece portability is the priority.

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IQOS ILUMA i Standard Electric Purple vs IQOS ILUMA i PRIME Electric Purple

Electric Purple is also available on IQOS ILUMA i PRIME.

Both the Standard and PRIME versions provide the principal current-generation smart functions.

Shared Features

• Touch Screen
• Pause Mode
• FlexPuff
• FlexBattery
• AutoStart
• SMARTCORE induction
• Up to 3 consecutive uses under supported conditions.

IQOS ILUMA i Standard Electric Purple

The Standard model focuses on:

• Familiar ILUMA design
• Standard Holder and Pocket Charger
• Advanced functionality
• Soft-textured case
• Balanced design and features

IQOS ILUMA i PRIME Electric Purple

The PRIME version focuses more heavily on:

• Premium external construction
• More refined Pocket Charger design
• Premium materials and detailing
• Flagship positioning

Choose Standard Electric Purple if you want the advanced ILUMA i functions in the familiar standard configuration.

Choose PRIME Electric Purple if premium exterior design is the priority.

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Who Should Choose IQOS ILUMA i Standard Electric Purple?

This model may particularly suit adult users looking for:

• A newly introduced IQOS colour
• Bold purple styling
• Touch Screen functionality
• Pause Mode
• FlexPuff
• FlexBattery
• Multiple consecutive experiences
• Separate Holder and Pocket Charger
• SMARTCORE technology
• TEREA compatibility
• A permanent colour rather than a limited-edition release

Electric Purple adds personality without changing the proven functionality of the current standard ILUMA i platform.

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What’s in the Box?

Official IQOS UAE lists the IQOS ILUMA i Electric Purple kit with:

• IQOS ILUMA i Holder
• IQOS ILUMA i Pocket Charger
• Charging cable.

Exact packaging presentation can vary by retail stock or market batch.

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Why Buy from Terea UAE Store?

Terea UAE Store helps adult customers in Dubai and supported UAE locations compare IQOS devices, colours and compatible TEREA products.

For IQOS ILUMA i Standard Electric Purple, customers can review:

• New Electric Purple colour identification
• Standard ILUMA i configuration
• Touch Screen functionality
• Pause Mode
• FlexPuff
• FlexBattery
• Performance Mode
• Eco Mode
• SMARTCORE compatibility
• TEREA product options
• Device comparison information
• Usage guidance

This is particularly useful because Electric Purple is now available on PRIME, Standard and ONE models, making correct model identification important.

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Shopping Benefits

When ordering IQOS ILUMA i Standard Electric Purple from Terea UAE Store, customers can benefit from:

• Access to the new Electric Purple colour
• Clear device identification
• Detailed feature information
• TEREA compatibility guidance
• Convenient online ordering
• Protective product packaging
• Dubai and supported UAE delivery
• Access to compatible TEREA selections
• Device comparison guidance
• Usage information

Always confirm that the product selected is the standard IQOS ILUMA i Electric Purple, rather than the ILUMA i PRIME or ILUMA i ONE version.

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Order IQOS ILUMA i Standard Electric Purple in Dubai

Choose IQOS ILUMA i Standard Electric Purple (New) when you want the advanced features of the standard ILUMA i platform combined with one of the newest and boldest colours in the current range.

Its strongest features include:

• New Electric Purple finish
• Permanent colour option
• Sleek aluminium construction
• Soft-textured Pocket Charger
• Touch Screen
• Pause Mode
• FlexPuff
• FlexBattery
• Performance Mode
• Eco Mode
• AutoStart
• Up to 3 consecutive uses
• SMARTCORE INDUCTION SYSTEM
• TEREA compatibility

Official IQOS UAE describes Electric Purple as a new colour combining elegance, energy and a vibrant twist while maintaining the familiar advanced ILUMA i technology.

Order IQOS ILUMA i Standard Electric Purple from Terea UAE Store for convenient access in Dubai and supported UAE locations.

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How to Use IQOS ILUMA i Standard Electric Purple

Step 1: Charge the System

Ensure the Holder and Pocket Charger have sufficient charge.

Keep the Holder inside the Pocket Charger when charging is required.

Step 2: Remove the Holder

Take the IQOS ILUMA i Holder from the Pocket Charger.

Step 3: Insert a TEREA SMARTCORE Stick

Insert one compatible TEREA SMARTCORE STICK carefully into the Holder.

Do not force it.

Step 4: Allow AutoStart to Begin

Once the compatible stick is inserted, AutoStart can begin heating automatically.

Step 5: Check the Touch Screen

The Holder’s Touch Screen displays preheating and experience information.

Wait until the device indicates that it is ready.

Step 6: Begin the Experience

Use the device normally once preheating is complete.

Step 7: Use Pause Mode if Required

During an eligible experience, swipe downward across the Touch Screen to activate Pause Mode.

The experience can remain paused for up to 8 minutes.

Step 8: Resume

Swipe upward across the screen.

Allow the Holder to reheat before continuing.

Step 9: FlexPuff May Activate

If Pause Mode has not been used and the individual usage pattern meets the conditions, FlexPuff may provide 4 additional puffs.

Step 10: Remove the Used Stick

Carefully remove the used TEREA stick when finished.

Step 11: Return the Holder to the Pocket Charger

Place the Holder back inside the Pocket Charger when additional charging is required.

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How to Use FlexBattery

Performance Mode

Performance Mode prioritises consecutive experiences and access to Pause Mode.

Without using Pause Mode, it can provide up to 3 consecutive Holder uses.

Eco Mode

Eco Mode prioritises Holder battery lifespan rather than multiple consecutive experiences.

IQOS states that consistent Eco Mode usage may extend Holder battery lifespan by up to one year, although results depend on personal usage.

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How to Care for IQOS ILUMA i Standard Electric Purple

Basic care helps maintain both the device and its distinctive Electric Purple exterior.

• Keep the Holder and Pocket Charger clean and dry
• Protect the purple finish from scratches
• Avoid dropping either component
• Keep charging contacts clean
• Avoid excessive heat
• Use compatible TEREA SMARTCORE STICKS
• Do not force unsupported sticks into the Holder
• Do not dismantle the device
• Use compatible charging equipment
• Store the device in a clean and dry location

Because SMARTCORE induction does not use an exposed heating blade, the traditional blade-cleaning routine associated with previous IQOS generations is not required.

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Frequently Asked Questions

What is IQOS ILUMA i Standard Electric Purple?

IQOS ILUMA i Standard Electric Purple is the new purple colour version of the standard IQOS ILUMA i Holder and Pocket Charger system. It includes Touch Screen, Pause Mode, FlexPuff, FlexBattery and AutoStart.

Is Electric Purple a new IQOS colour?

Yes. IQOS UAE officially introduced Electric Purple on April 1, 2026 as a new colour for the ILUMA i family.

Is IQOS ILUMA i Electric Purple a limited edition?

No. Official IQOS information confirms that Electric Purple is a permanent colour option, not a limited-edition device.

Does IQOS ILUMA i Electric Purple have a Touch Screen?

Yes. The standard ILUMA i Electric Purple includes a Touch Screen for checking device and experience information.

Does it have Pause Mode?

Yes. Pause Mode allows an eligible experience to be paused for up to 8 minutes before resuming.

Does IQOS ILUMA i Electric Purple have FlexPuff?

Yes. FlexPuff adapts to individual usage patterns and may provide 4 additional puffs.

What is FlexBattery?

FlexBattery allows users to choose between Performance Mode and Eco Mode, helping prioritise either flexible consecutive use or Holder battery longevity.

Can IQOS ILUMA i Electric Purple provide three consecutive uses?

Yes. Up to 3 consecutive Holder experiences are supported in Performance Mode when Pause Mode is not activated.

Can I use TEREA with IQOS ILUMA i Electric Purple?

Yes. IQOS ILUMA i is designed specifically for TEREA SMARTCORE STICKS.

What comes in the IQOS ILUMA i Electric Purple box?

The official UAE kit contains the IQOS ILUMA i Holder, Pocket Charger and charging cable.